“Money is in the list”, that is the cliché in email marketing. What does that mean? It means there is money in email lists! Well, if you are reading this post, it is either you’ve already heard the term email marketing before or you haven’t, it is alright because this post is mainly targeted for beginners.
Excellent resources for learning email marketing?
» The Ultimate Guide to Email Marketing for Beginners: To learn, The Importance of Email Marketing, How to Get Started, Growing Your Email List, Personalized Marketing with Email List Segmentation, Improving Your Email Open Rates, and Automating Your Email Marketing with Autoresponders, check this out: http://optinmonster.com/beginners-guide-to-email-marketing/
» A Beginner’s Guide to Successful Email Marketing:
As a marketer myself, one of the issues I run into most often is that I forget to talk to my list until I have something to sell. Obviously, this is not ideal.
This is where an autoresponder can save you, and why I recommend scheduling content to be delivered on a consistent basis over the course of several months.
Full article: https://blog.kissmetrics.com/beginners-guide-email-marketing/
» 49 email marketing tips for beginners:
Define your audience. Make sure you understand who you are sending emails to and what type of content they are likely to be receptive to.
Split your email list into targeted segments so you can deliver content to a more specific audience. This is likely to be more effective than blanket-emailing everyone on your contacts list.
Always get permission from people before adding them to your email list. Preferably use a double opt-in system.
Offer people something in return for signing up. Why should anyone care what you’ve got to say? There has to be something in it for them, such as exclusive content or offers. Or at least the promise of genuinely useful information.
Promote your email newsletter on social media by asking followers to sign up.
Don’t buy email lists from some dodgy data company. If you want to get in front of a specific audience you’re better off asking to be included in an already established newsletter in your industry.
Read complete 49 tips: https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners/