How to avoid getting banned on Google AdSense program

When it comes AdSense, Google tries to be strict and they don’t tolerate any “nonsense”. This is why we oftentimes hear people say they have been banned from Google AdSense program.

Why Google is (and should be) strict

If you have ever used AdWords by Google, you should know why Google has to be strict with AdSense program.

Google Ads are investments of companies and individuals who spend a lot of money to advertise on Google, usually through AdWords. Assuming you use AdWords, how would you feel if you as an advertiser pays certain amount of money on advertising so you can reach your potential customers or audience, but unfortunately, someone sat down and kept clicking your ads fraudulently from morning till night. Sadly, your ads money on Google is exhausted from the fraudulent clikcs which were not from your target customers. Money lost!

Simply put, people pay to advertise on Google and Google tries to make sure that advertisers money is not wasted. Google wants to ensure that advertisers don’t loose money to things like fraudulent clicks, and other things.

How not to get banned on AdSense? Adhere to AdSense policy

Consequent upon the need to protect advertisers, Google AdSense has some rules that anyone into the AdSense program must obey. The rules include:

Avoid invalid clicks

  • Never click your ads
  • You should not ask your friends or anyone to be clicking the ads for you.
  • Every fraudulent clicks are not allowed

Do not place AdSense ads on pages with “forbidden” content

Such pages Google don’t want you to place AdSense on include pages with

  • Adult content or pornography
  • Violent content or one that promote violence
  • Contents that promotes racism
  • Content that is about cracking, hacking, etc.
  • Illicit drugs and drug paraphernalia content
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition
  • Sales or distribution of coursework or student essays
  • Gambling contents
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Other AdSense rules

  • You are not allowed to display Google ads on pages with content protected by copyright law unless you have the necessary legal rights to display that content
  • You should not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods

Want to learn in details and even more about Google AdSense policy? Visit the official Google page for AdSense policy here: AdSense Policy


I'm Arinze Anakor, nickname Zest. I'm an entrepreneur, a passionate software developer, mechanical engineering graduate, and "web addict."

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